I dedicate this to the book worms among us 🙂
I dedicate this to the book worms among us 🙂
Yesterday I went to a local bookstall (penguin) for window shopping and ended up buying the book titled ‘Simplicity’ by Edward Debono. At the billing counter, I gave my credit card , sorry, I meant debit card, because I have decided to start living with my debit card than the credit card due to some valuable life lessons.. The immediate response by the lady at the billing counter was ” Sir, there is no power, so the card swiping machine is not working”. But I could hear the sound of the fans of her desktop computer. I requested her to try switching on the swiping machine, and with great reluctance she switched it on, and it worked. She was just trying to simplify her work by avoiding bending down to switch it on. I would have walked out of the shop without buying that book, which I liked after a long time, as I did not have enough money in my purse at that point of time. These days generally I walk out of the book stalls without buying any books, because most of them are the same good old wine in a new bottle, and the number of pages in these books frightens me as it adds to my pending tasks, which is already full. I liked the format of this book titled ‘Simplicity’ by Edward Debono. It would have been a great disappointment for me, if I had to walk out of the store without that book which I liked after a long time, becuase I did not have enough money in my purse and the faulty power supply to their swipe card system. If you are buying it, be careful not to pick up the wrong book because I could see another book with the same title by another author at Amazon. A word of caution, I have not read this book yet. So far, I have seen only the index page. On my way back, I decided to pay my data card bills, and went to the airtel outlet at the Marine drive. That is closed for ever. Then I went to another outlet and that is also closed. Considering the difficulty in finding a place to park my car, this is not at all a simple task. I tried to pay online, and then I could not recollect my password. I tried the password recovery, and that also does not work properly. Airtel tried to simplify the payment system by closing all outlets in the city, which worked out to be very complex for the customer, that is me. Someone’s simplicity turns out to be complexity for others.
Many used the cross to explain many things. The cross always creates quadrants. In other words it cuts the medium on which it is drawn into four squares. Stephen covey in his seven habits of highly effective people uses it to explain time management. He divides our activities into quadrants like urgent and not important, urgent and important, not urgent and not important, not urgent and important, in order to drive the point that it is the not urgent and important stuff in our lives produces the maximum benefits.
The Boston consulting groups quadrants of the product life cycle; question mark, star, cash cow and dog explains the product life cycle very effectively. This can explain the stages of human life as well. When a child is born, she is the question mark. Everyone is anxious of her future. When the child starts performing well at school, a star is born. Once employed, all of us become cash cow, followed by end of life, which is the dog state. When in dog stage, we take care of the house, when all others go out. The book crossing the chasm, uses the cross to explain product launch strategies. If my memory is right, either Kotler or Drucker used the cross to explain marketing strategies like known product to known market, known product to new market, new product to known market, new product to new markets. Then I saw Robert Kayasaki using the four quadrants to explain the ESBI concept. He says that all of us are either employees, self employed, business men or investors, or we are all of these. He states that if eighty percent of our income is coming from employment and self employment, and if only twenty percent is coming from business and investment, then we will remain as poor, and when we reverse the equation, we get richer.
I use the cross or the four quadrants to explain career planning. The skill set which make you and me employable is the cash cow. Before the cash cow become a dog or end of life, we must groom newer skill sets through the question mark and the star categories to the cash cow quadrant. This calls for lot of proactive planning and commitment from our side.
The last but not the least is the cross as demonstrated by Jesus Christ, which is explaining love thy neighbor as the sole strategy to be successful. I am fascinated by the magical power of it, and still an apprentice in my understanding of the tremendous possibilities and the hidden power of it. When I feel that I have understood it to a level where I can explain it without diluting it, I will attempt to write about it. Wish me good luck. Have a wonderful day.