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“The new age of innovation” by C.K Prahlad and M.S Krishnan, talks about the paradigm shift ” N=1 and R=G”. Products are sold as integral component of the service offering to the ‘single customer’ by leveraging global networks. This is a value for money book, for any business. It really challenges the conventional wisdom. A must read!.
Published in India by Tata McGRAW-HILL, Price – less than Rs.750/-